Welcome to great web strategy.
A good web strategy understands and meets your online needs. A great web strategy supports your overall business objectives. Drawing data from traffic analysis, search history, ecommerce and help desk reports, competitive audits, and user interviews we help you define user needs, identify measurable calls to action and deploy a solution serving your long term goals.
SKYWORLD’S STRATEGIC SERVICES
Online Community Building
Creating an opportunity to collaborate, submit content, comment and engage with other users. Our online communities increase site stickiness and engage users in meaningful dialogue.
Competitive Audits
You consider your competitors’ pricing strategy when you price your offerings. Why wouldn’t you consider your competitors’ web strategies before going to market with a new web site? We review your competitors’ product offerings, implied target market, functionality, content and use of social media tools to place your decision making process within a competitive context.
Audience Research
MIT’s Eric Von Hippel (1988) found users were the originators of 80% of innovations in his sample set. Who are we too argue with the great EVH? In fact, our experience supports Von Hippel’s premise. So we review sales data, we review help desk data (if they call your help desk the answer was most likely not on your site, right?), we review search data and we interview your users and clients to define ways in which you may better serve your constituents.
Globalization
We enable you to speak the world’s language. But wait, scaling your sites across national boundaries entails more than building CMS solutions capable of handing both romantic and non-romantic character sets. You need to update images, product specifications, regulatory content, page titles and colors as well. We position you to speak with a multi-national brand.
Social Media Planning
Social Media today is what the internet was in the mid 90s...organizations having the impression they need it, but aren't quite sure why or how. We help you by defining metrics and selecting social media platforms and tools that will support your sales and marketing objectives. We help make social media work.
Search Engine Optimization
Enabling you to integrate linking strategies, create search friendly URLs and page titles, embed meta data and update your content presentation strategy on an ongoing basis via our WYSIWYG CMS admin tools reduces the need for large external budgets by allowing you to manage the natural search process internally.
Use Case Development
Great brands create predicable transactions. How? They guide audience members to a desired end result. Think that free sample table (and the nearby cheese and chocolate) at the end of the Whole Foods aisle is there for the heck of it? You’ve been guided to an end result; through a well defined use case. For each of your goals — conversions, increase average sales, view of a video testimonial, 'Like' or white paper download, we craft a transaction map. Your site is designed and deployed around these use cases allowing results in measurable actions.
Personalization
Ever ask yourself, "Now how did this site know I was interested in...?" If not, you should visit smarter sites! If so, it is because solutions such as ours allow you to tailor and target content based on user registrations and user content pathways. By creating business logic around content sets and relationships we can customize a visit to meet the implied interests of each of your visitors. Mass personalization; one client at a time.
Lead Generation
Our projects generate leads. By offering more than SEO techniques we help our clients generate new business. Positioning your web site with your sales cycle and clearly defining where the site fits within the cycle is a starting point. Integrating national and regional email campaigns with campaign specific microsites, customizing content and product pricing for specific users and deploying business logic with up sell and discount promotions to generate new business.
Data Modeling
Like your brand and physical assets, your data is vital to your businesses success. We help you manage and profit from your data by modeling it for the web. Then we can utilize the database by integrating it with CRM, CMS, accounting, distribution, or any other 3rd party systems.
Build vs. Buy Analysis
By helping you define your requirements and then reviewing available technology options, SkyWorld empowers our clients to make the right choice in selecting a multi-year investment.
Mobile Platform Strategy
Your mobile strategy should combine vision and pragmatics. We design mobile applications and mobile sites leading your users towards a remote brand experience. We also evaluate existing traffic and platform data to ensure you’re building for an audience ready for mobile access. We balance current needs with future trends.